Hah!

Who would have thought that Christians and the Catholic Church had good marketing skills.  The Church is learning ... and pretty quickly too. One does not have to be a fanatical believer in the Christian faith to realize that marketing Christianity as the best "religion" or "cult" (or whatever other name you want to give beliefs) is the best way to not only stay on top of all the other beliefs but to beckon others to the mild, harmless and loving fold of Christianity.  Atheists would do well too, to at least admit to themselves, that the "sheeple" taking to Christianity is far better than seeing people convert to the dangerous cult of islam.  

Hilary Lewis writing at HollywoodReporter:
...Religious organizations   are seeking to flood multiplexes with faithful audiences for the Fox-distributed film about Jesus Christ, based on the hit "Bible" miniseries.
Church groups are seeking to take over entire theaters for opening night screenings of Son of God, the upcoming movie about the life of Jesus Christ.

Various religious organizations throughout the country have been buying out screens and distributing tickets to groups of thousands of people for "Theater Take-Overs" on Thursday, Feb. 27, the night before the film's officially released, according to production company Lightworkers Media.
Crossroads Church in Cincinnati is bringing thousands of people to a Cinemark theater, where Son of God will be showing on 13 screens at the same time.

"Our church bought out every screen in the theater," Crossroads' Brian Wells said in a statement. If anyone comes to the theater to see another movie that night, they’ll be out of luck, unless we have a few extra tickets to give them!”
There are a few other theater buyouts for Son of God scheduled at Cinemark locations throughout the country, according to the theater chain's marketing and communications head James Meredith........