Pepsico, the makers of Pepsi and Doritos made an announcement in Sep 2010 about a contest worth 5 Million Dollars:
Marking the fifth anniversary of the groundbreaking contest that changed the Super Bowl advertising landscape, the Doritos brand today launched the biggest, most unexpected Crash the Super Bowl yet. With an ad contract and a $5 million payout on the line for sweeping the top three rankings of the USA TODAY Ad Meter, the contest will offer an unprecedented six :30 Super Bowl ad spots for consumer-created commercials. Plus, this year's contest brings the most surprising twist to date – Doritos inviting sibling brand Pepsi MAX to the program for even more chances to sweep the top spots on the Ad Meter. Each brand will air three :30 consumer-created ads during the Super Bowl XLV broadcast, Feb. 6, on FOX, leaving it up to fans to decide whether they submit Doritos ads, Pepsi MAX ads or, – for those that are especially ambitious – ads for each......Five Million Dollars is a lot of money and Pepsico must have received many commercials from the hopeful contestants. One of those making waves is a blasphemous commercial titled: "Feed the Flock". This commercial shows a couple of parish priests worried about the drop in church attendance. They hit on an idea to distribute Doritos and Pepsi in lieu of the host or the thin wafer known as Holy Communion. The Holy Communion is symbolic to practising Catholics as the body and blood of Christ and it is also symbolic of cleansing and purification of the body and soul for many other sects of Christianity where the host is offered to the Christian congregation.
Here is what the Super Bowl contest ad will show if it is picked as one of the ad spots to run in the "Ad Meter" contest.
Let's hope the powers-that-be at the finalist panel will refrain from choosing this commercial which is not in the best of tastes and if it still gets picked as a finalist, let's hope people will refrain from hititng the Ad Meter... because we are all so tired of everybody picking on a truly peaceful religion while the "cutting off heads" cult go uncensored doing what they do best.... kill, kill and more kill.
h/t: MF/SO
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